Which includes currency, price, and availability. We can then validate our code using the “Code Snippet” option in Google’s Rich Results Test tool.Īnd we can see that Google has correctly interpreted the code: Price: £Īnd finally, close off the parent product entity. Which means we’ll be eligible for a product rich snippet in search results, with price and stock status shown. If you’re not familiar with HTML/XML, we realize this might be a little tricky to follow. "description": "This is an iPhone 11 pro.",Īnd Google would interpret it in the same way as our microdata example: Instead of the HTML above, we could add the following script to our page: "Product", (If you want to know more about how it works check out this guide from Moz) JSON-LD stands for JavaScript Object Notation for Linked Data.īut for our purposes, all you need to know is that it’s a way to include schema data in Javascript, rather than in microdata added to your HTML tags. If you’re not comfortable with Javascript, then you can use this free tool to generate JSON-LD schema. You can use either format to implement your schema. Both formats will make your pages eligible for rich snippets.Īnd for the non-technical microdata is probably the easiest to understand.īut if you have the option, then I’d recommend going for JSON-LD.īecause according to Google’s John Mueller, that’s what they prefer. ![]() So that’s what we prefer.” Will adding schema improve your rankings? I think most of the new structured data that are kind of come out for JSON-LD first. In other words, if two pages already rank on page one for a keyword, and: Google evaluates a TON of factors to decide where your page should rank.īut the mere presence of structured data (schema) is almost certainly not one of them. Page A has no immediate advantage over page B. We know that schema helps Google to understand what a page is about. And according to this tweet from John Mueller, that “might make it easier to show where it’s relevant”. There's no generic ranking boost for SD usage. However, SD can make it easier to understand what the page is about, which can make it easier to show where it's relevant (improves targeting, maybe ranking for the right terms).
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