![]() The verification letter will ask you to confirm: Step 9: Complete and sign the verification letter Step 8: Begin the verification processĪfter clicking ‘Enable’, you’ll then be prompted to download the verification letter, and begin the formal application process. Then, click ‘Enable’ on the verification page you’re taken to. To verify your account, click on the ‘WeChat verification’ option under the ‘Settings’ menu. This is important, as unverified accounts are deleted after 30 days. They also have limited access to core features, including a verification tick. Step 7: Verify your WeChat Official accountĪfter completing your account info, you’ll then have access to the WeChat Official accounts platform. Here, you’ll be able to verify your account. Tip: You should write your bio in Mandarin to make sure your audience understands it. Confirm the country your business operates from.Choose a name for your WeChat Official account.The administrator’s ID card number, passport number or driver’s license number.Mobile number of the administrator (which you’ll need to verify).The administrator’s name (the person who will be running the account).Next, it’s time to register your account. Remember, this is all that’s available to international brands, so there’s not room for any confusion here! Step 5: Register your Official account You’ll then be asked to confirm your choice of registering a Service Account. Simply fill in your email address, verify it, and create your password. All you’ll need is an email address that’s not been previously registered on WeChat. Appear natively in the WeChat feed (as opposed to in the ‘subscription’ folder).Send 4 push notifications each month (sent directly to users as regular chats).Share valuable content with WeChat Official account followers.Provide a service or tool to your customers (like a booking form).Select the ‘Service Account’ option - this is the default (and only) Official account type available for overseas businesses. ![]() You can also select to translate the page to English in the top right corner, too. Here’s how to create an international WeChat Official account directly through WeChat Step 1: Register an account on WeChat’s Official Account platformįirst, follow this link (mp.weixin.qq.com) and click ‘Register Now’ in the top right corner. In this section, we’ll be breaking down both routes to making a WeChat Official account application - covering every step, along the way. With an external partner, like AdChina.io.There are two ways to create an international WeChat Official Account: How to create a WeChat Official account overseas Think of them as the Chinese equivalent to a Facebook page - where brands can gather followers, share content, interact with fans, send push notifications, and generate leads all in one place. WeChat Official accounts (or WeChat Business accounts, as they are also known) are verified company accounts on WeChat that can be used as a brand’s… That’s why, today, we’re going to show you exactly how to create a WeChat Official account overseas, step-by-step - to help you make the most of China’s most powerful platform. There’s a problem, though: creating a WeChat Official account is a complicated process for non-Chinese brands. They’re how users on the platform interact with their favorite brands, and how businesses build a direct (and very lucrative) relationship with their customers. Well, to start with, a WeChat Official account is a must. As China’s biggest social media app, WeChat is the place to be for international brands looking to make some noise in China.īut with over 1.2 billion monthly active users, how can new brands get their voices heard on this highly competitive platform?
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